Introducing: Eyes Are the Story – Where Beauty Meets Biology
We’re proud to be the exclusive Adelaide stockist of Eyes Are the Story, a science-backed, ophthalmologist-developed range of cosmetics formulated for sensitive eyes and contact lens wearers. This beauty brand stands at the intersection of clinical eye care and clean beauty, providing high-performance products that won’t compromise your eye health.
Created by Amy Gallant Sullivan – a dry eye advocate and daughter of renowned dry eye researcher Dr. Donald R. Korb – Eyes Are the Story is all about empowering people to feel beautiful without sacrificing their vision.
In today’s beauty-obsessed world, we invest in highlighters, eyeliners, and mascaras that promise long lashes and glowing skin – but have you ever stopped to ask: Is your makeup harming your eyes? At Adelaide City Optometrist, we’re passionate about eye health, and we’ve seen firsthand how traditional cosmetics can contribute to eye irritation, dryness, and long-term issues like blepharitis and meibomian gland dysfunction. That’s why we’re thrilled to introduce Eyes Are the Story, a revolutionary non-toxic makeup range designed specifically with eye safety in mind.
Hidden Dangers of Conventional Eye Makeup
Let’s face it: most mainstream makeup products weren’t created with the health of your eyes in mind. Mnay contain harsh chemicals, parabens, synthetic dyes, and fragrances that can:
- Disrupt the tear film
- Irritate sensitive eyelid skin
- Clog meibomian glands
- Aggravate dry eye symptoms
- Contribute to infections like styes or conjunctivitis
Worse still, these symptoms are often brushed off as seasonal allergies or fatigue, when in fact they may be directly linked to what you’re putting around your eyes daily.
Eye health professionals across the globe are increasingly sounding the alarm. Research published in the Journal of Ophthalmology has shown that long-term exposure to eye cosmetics containing formaldehyde-releasing preservatives and heavy metals may increase the risk of ocular surface disease.
What Makes Eyes Are the Story Different?
Unlike conventional makeup brands, Eyes Are the Story is:
- Ophthalmologist-tested
- Formulated without parabens, phthalates, or fragrance
- Hyopallergenic and cruelty-free
- Safe for dry eyes, sensitive eyes, and contact lens wearers
Each product is designed to nourish the delicate eye area, protect the ocular surface, and enhance your natural beauty – all without inflammation or irritation.
Explore the Range – Available in store at Adelaide City Optometrist
We’ve curated a full range of products from Eyes Are the Story, including:
Mascara Trio Set
Say goodbye to smudging and hello to clean, volumised lashes. This non-toxic mascara is designed to resist flaking while supporting lash health and minimising eye dryness.
Liquid Eyeliner
A precision-tip eyeliner that delivers rich pigment without harmful irritants. Gentle enough for even the most reactive eyes. (Coming soon)
Eye Proof Facial Cleanser
A must-have for makeup removal, this cleanser gently dissolves eye makeup without stripping natural oils or disrupting your tear film. (Coming soon)
Eyeshadow Palette
Whether you’re defining with liner or layering for a bold look, the cutting-edge blend of nature and science ensures vibrant, long-lasting color that’s as good for your skin as it looks on your lids.
Refreshing Eye Towelettes
Developed for daily ocular hygiene, this ultra-soft towelette infused with Hyaluronic Acid, Calendula and Aloe, removes ÈYES makeup and refreshes strained and tired eyes without leaving deposits of tissue fibers or greasy residue. (Coming soon)
Why We Love Eyes Are the Story
As an independent practice, we’re always looking for holistic ways to support our client’s vision. Whether you’re dealing with chronic dry eye, recovering from a recent LASIK procedure, or simply prioritising long-term ocular health, switching to eye-safe makeup like Eyes Are the Story is a small change that makes a big impact.
Our team has personally tested and approved these products – because we know that clear vision and feeling fabulous should go hand in hand.
Ready to make the switch?
Visit us at Adelaide City Optometrist and explore the Eyes Are the Story range for yourself. Our experienced staff can help you choose the best products for your eyes – and your lifestyle.
You don’t have to choose between beauty and vision health. With Eyes Are the Story, you can finally have both.